10 Digital Marketing Terms Every Small Business Owner Should Know

10 Digital Marketing Terms Every Small Business Owner Should Know

Understanding basic terminologies are necessary in order to have a solid understanding of a desired subject or field. As per the statistics, Eighty-percent of the small business owners in the UK manages all the digital marketing activities by themselves. Therefore it has become an utmost necessity for small business owners to have a solid understanding of all the basic terminologies of this amazing field.

This article discusses all the important digital marketing terminologies and their uses. This also lays a foundation for small business owners to familiarize themselves with online marketing. Furthermore, These all terms are according to the new marketing landscape that can make you well equipped with all the basics for the future.

1. Search Engine Optimization (SEO)

SEO has become a must-have when it comes to digital marketing. It is SEO that makes your website visible to billions of your potential customers through search engines. SEO is an unpaid way to bring traffic to your website by improving the quality and quantity of your website. SEO is a long process and takes time, but can pay heavy dividends in the long run if done right. It is also known as Organic.

2. (PSA) Paid Search Advertising

Paid search advertising is a form of digital marketing in which advertisers pay search engines like Google or Bing to advertise on their search engines. It is also known as PPC: is an advertising model in which advertisers pay some amount whenever their ad is clicked. Due to intense competition, factors like Relevancy, page Quality also matters for ranking higher on paid search.

3. Digital Marketing Funnel

The digital marketing funnel describes the whole customer journey. It includes all the steps that a potential user takes to become an eventual customer. Hence it able the marketers to take suitable actions in order to attract customers at the very stage of the funnel. The stages of the digital funnel along with result-driven actions taken by the marketers are:


Marketers apply mostly a mixture of inbound and outbound strategies to give exposure. It includes paid search, SEO, Facebook ads, and content.


Few visits on the website which are more focused on consuming content and learning about the product or service being offered. Marketers are more focused on generating quality content.


In this stage, customers start considering your product. In this stage, marketers can focus on providing great customer service through optimal content or lead generation through contact forms or chatbots, depending on the type of business they are in.


The competition of action on the site.

5.Customer Relationship:

Marketing does not end on purchase. Building relationship is vital in order to retain customers. Marketers apply a range of after-sale customer services in order to build stronger customer relationships. Remarketing is also vital in this stage.

4. Content Marketing

Content marketing is a marketing technique that is focused on creating and distributing content that is valuable, relevant, and consistent. It is said that ” Content is King” because it can act as a make or break for your businesses. It acts as a representative and speaks for your business.

5. Acquisition Marketing

Also known as customer acquisition, is a strategical way to attract new customers to the digital ecosystem in which business operates. Some common acquisition channels are website, social, organic, referral, email, CPC, and affiliate.

6. Referral Marketing

Referral marketing (also known as word-of-mouth marketing) is a powerful tactic and one of the best marketing drivers for sales and conversion. It is exactly what it sounds like: the process of one person referring to a product, and the referee purchasing that product due to that recommendation. Concepts like influencer Marketing, affiliate marketing are all types of referral marketing.

1.Affiliate Marketing

Affiliate marketing is when you promote other companies’ product from your platform (mostly website).

2. Influencer Marketing

A form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have the expertise, reputation, and following in the particular domain


7. Call-to-Action

Call to action is a type of design that is made to get an immediate response or encourage an immediate sale.

8. Click-through rate

Click-through rate is also known as CTR, is a metric that measures the number of clicks advertisers receive on their ads per number of impressions.

9. Bounce Rate

It is a web metric that tells the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.


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