One of the best things when it comes to digital marketing is that you can analyze anything, and Facebook reactions are no exception.
Facebook reactions can essentially be a jackpot of information for business owners if analyzed in the right way.
Reactions are vital for increasing the spread of your content. As it is said, Reaction is equal to Engagement. Reactions are important because when someone interacts and engages with your content it spreads further and further.
The reactions of customers can also give you a better understanding of how your customers perceive your businesses. It also gives a clear picture of what they exactly want from your business and what steps you can implement to improve your business.
Below is the reaction meter build by waqzee team, it gives you a fair idea of what exactly each reaction means and how should you perceive each reaction in order to improve your business.
Here is a detailed description of what every reaction on Facebook means, and also some key insights on how you can leverage each of them for vital information for your small business.
In the reaction meter, Angry reaction is ranked as extreme negative. Although, there is no ‘Dislike’ button, It is equivalent to dislike. If your customer has a bad experience with your business then you may start to see customers using the ‘Angry’ button more than you thought.
🤣 HaHa Reaction
Haha reaction is ranked on each extreme of the reaction meter. Depending upon your content, it can be used on each extreme. It can either mean that your customers want you to post more things that make them laugh. Or it can also mean that you are not fulfilling your promises and your brand is now not being taken seriously by your potential customers.
👍 Like reaction
It is ranked as more positive in a reaction meter. It is a more neutral reaction as compared to the other reactions mentioned above. The Like button is a feature that allows users to show their support for specific comments, pictures, wall posts, statuses, or fan pages.
❤ Heart react
It is a positive extreme reaction on the reaction meter. This means you adore someone’s Facebook post. if you start getting the heart reaction more often, It is a strong indicator that your brand is being loved by your potential customers. Also, you should make these types of content more, as it resonates well with your customer.
😲 Wow reaction
It is also a positive extreme reaction on the reaction scale. It means that the audience is either Shocked or impressed by your content. Getting these more, can mean that your content is resonating well.
😔 Sad Reaction
Like “HaHa” reaction, Sad reaction is also used on both sides of the meter. In positive side, the ‘Sad’ reaction is a handy way to express condolences, without the awkwardness of ‘Liking’ someone’s misfortune. and in negative side, it can also be a signal of expressing extreme disappointment.
This shows that if done in a right way, Facebook reactions can deemed a lot of worthy information.
If you want to have a chat in detail about how you can leverage reactions for your small business help just drop us a message. We’ll be happy to help!